Digital Marketing Strategist, Purple, Rock, Scissors (03/2019 - Present)
- Construct robust, integrated marketing and advertising strategies with an emphasis on data mining and insights.
- Collaborate with clients and internal teams as a thought leader to create engaging content for emails, blog posts, social media, and other digital channels for our clients’ campaigns.
- Specialize in go-to-market strategy and planning for new and existing brands.
Social Media Manager, evok advertising (12/2017 - 01/2019)
- Led, managed and mentored the agency social media team.
- Created comprehensive social media strategies for both new business pitches and existing clients, defining programs that use social media marketing techniques to increase visibility, membership and traffic across all client brands.
Lead Copywriter, evok advertising (06/2016 - 12/2017)
- Oversaw copy for creative product from inception through completion to ensure a high level of quality and maintenance of concept through approval of design.
- Collaborated with the creative director to develop and maintain text style templates for the agency and all clients, to assure consistent brand identity across all media.
Freelance Senior Copywriter, Self-Employed (06/2014 - Present)
- Collaborate with creative directors, art directors, CMOs and chief content strategists to create and execute multi-faceted campaign initiatives.
- Specialties include: technology, lifestyle and entertainment, consumer goods, real estate and automotive.
- Past clients have included: Base CRM, Adidas, Advertising Week, Lynda.com, Google/Google for Work, Ziff Davis, StubHub, Wingate University, Unit4, Omatic Services, Consumer Affairs, Autodesk, and more.
Content Writer/Editor, BoomTown, LLC (01/2013 - 05/2014)
- Collaborated with staff of 25+ experienced writers and editors to successfully execute over 45 persona-based, content marketing campaigns.
- Fostered and sustained a 93% account approval rating with all clients handled.
Online Production Coordinator/Columnist, Media General (9/2011 - 1/2013)
- Oversaw the continuous news production cycle for the SCNow.com web group. Includes coverage in six different counties in South Carolina.
- Edited and curated video for our sister broadcast organization, WBTW, which reached nearly 300,000 homes a day.
Multimedia Writer/Events Reporter, The Digitel/Giant Hawk Media, (09/2008 - 06/2010)
- Produced and edited daily, original content for a local news aggregation centered in Charleston, SC.
- Provided expertise in site content management, video-editing software, and audio/podcasting-editing software.
Copywriting, Advertising, Social Media and Networking, Creative Direction, Blogging, Content Writing, Content Strategy, Editorial Writing, Journalism, WordPress, Copy Editing, Blogging, Press Releases, SEO, SEM, Media Buying and Influencer Marketing.
BS - Communication, Media Studies - College of Charleston