INTERACTIVE Ad Copywriting

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Spearheaded all SEO copywriting tasks concerning the blog, community pages and top-level resources pages for one of the largest real estate development companies in South Carolina. Since June 2015, the site has seen no less than a 15% increase (42% was the highest) in organic traffic YoY since June 2015, saving an estimated $20,000 in potential AdWords keyword spending since May 2015.

Created copy for over a dozen reengagement and drip email campaigns for real estate clients across the U.S. These campaigns had a combined reach of nearly 100,000 homeowners, and an average open success rate of 74.2%.

    Collaborated with agency designers and project managers to create tagline and brand copy for a software company specializing in fundraising applications and plug-ins.

 

Collaborated with agency designers and project managers to create tagline and brand copy for a software company specializing in fundraising applications and plug-ins.

 Collaborated with the Google Apps support team to create use case documents for Google Admin console functions and the Google Apps Learning Center.

Collaborated with the Google Apps support team to create use case documents for Google Admin console functions and the Google Apps Learning Center.


VIDEO AND RADIO BROADCAST

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 Currently host a regularly scheduled podcast that covers a multitude of topics within the marketing and advertising realms. The show averages 50+ unique listens per episode and has amassed nearly 4,300 total plays since its creation in January 2017.

Currently host a regularly scheduled podcast that covers a multitude of topics within the marketing and advertising realms. The show averages 50+ unique listens per episode and has amassed nearly 4,300 total plays since its creation in January 2017.

 A :30 pre-roll ad that aired in a collection of movie theater groups throughout Broward County, FL to promote getting tested for HIV.

A :30 pre-roll ad that aired in a collection of movie theater groups throughout Broward County, FL to promote getting tested for HIV.

 A :30 radio spot that spotlit an LTO for 10% off weekend stays for Florida residents at the Hyatt Regency Orlando Airport location.

A :30 radio spot that spotlit an LTO for 10% off weekend stays for Florida residents at the Hyatt Regency Orlando Airport location.

 A 1:30 video spot that served as the main marketing collateral for a mobile app that allows sports enthusiasts to stream games and keep track of stats in real time.

A 1:30 video spot that served as the main marketing collateral for a mobile app that allows sports enthusiasts to stream games and keep track of stats in real time.

 A :30 radio spot that focused on gambling cessation and advocacy for Florida residents struggling with problem gambling.

A :30 radio spot that focused on gambling cessation and advocacy for Florida residents struggling with problem gambling.


EDITORIAL

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  • Lobsters Top One of the Lowcountry's Most Extravagant Burgers - "Essentially, as long as the ingredients were modest and the preparer unassuming, the rest would fall into place. The Surf and Turf burger at Palmetto Cafe changed all of that within the first few bites."

  • 5 Easy Steps to Achieve Ideal Bar Status - "No bar is absolutely perfect. But that doesn't mean there aren't certain attributes that can make a bar far more enjoyable than the next."

  • Local Menu Items that Will (Arguably) Cure Your Next Hangover - "Hangovers suck. Every imbiber has suffered at one point in their drinking career. Unfortunately, Bojangles has yet to embrace the restorative powers of emergency Cajun Filet biscuit delivery, so most of us are tasked with finding proper sustenance after a night of conspicuous booze consumption."

  • Let's Conquer All of Your Style Excuses - You know the saying. Excuses, like, you know what, everyone's got 'em. It's time to face up to your style excuses and answer them.

  • Chalk of the Walk - Once the realm of stuffy tailor shops and Italian mobsters, the chalk stripe has returned to fine form as the new suit pattern to be reckoned with. See why this is a must own in 2016.

  • Nailing the Casual Details - Just because you're casual doesn't mean you can forgo focusing on the details. Here's a simple set of "how-tos" so you can easily nail your casual look.


OTHER COLLABORATIONS