Resume

Experience

Associate Creative Director, Human(x) (06/2023 - 02/2024)

• Served as aspiring subject matter expert on internal and external copywriting services/initiatives, across all agencies.
• Assisted with new business processes, including concepting, deck building, and pitching on behalf of the agency and group.
• Directed copywriters, designers, strategists, and planners to execute full-scale creative campaigns.

Senior Copywriter, Publix Super Markets (06/2020 - 06/2023)

• Spearheaded the upkeep of copy standards and best practices for several of Publix's digital properties.
• Partnered with SMEs from analytics, content strategy, branding, and leadership to launch fully integrated campaigns--from concept to completion--for Club Publix, B2B initiatives, and Instacart.

Digital Marketing Strategist, Purple, Rock, Scissors (03/2019 - 06/2020)

• Serve as a lead for go-to-market strategy and planning for new and existing brands with an emphasis on data mining and insights.
• Spearheaded a 2019 holiday email marketing strategy for a national restaurant chain, increasing average open rates by nearly 10% month over month.
• Established and maintained an 88% acceptance rate for directly-assisted new business proposals.

Social Media Manager, evok advertising (12/2017 - 01/2019)

• Successfully led, managed and mentored the agency social media team that’s since gone on to contribute their industry talents to organizations like ICR, Ogilvy, Pearson, Disney and more.
• Curated comprehensive social media strategies for both new business pitches and existing clients, defining programs that use social media marketing techniques to increase visibility, membership, and traffic across all client brands.
• Established and maintained an 87% new business proposal acceptance rate during tenure.

Lead Copywriter, evok advertising (06/2016 - 12/2017)

• Oversaw copy for creative products, from inception through completion, for state, regional and national campaigns.
• Collaborated with an award-winning creative director to develop and maintain text style templates for the agency, and a client portfolio topping $28 million, to ensure consistent brand identity across all affected mediums.

Freelance Senior Copywriter, Self-Employed (06/2014 - 06/2020)

• Collaborate with creative directors, art directors, CMOs and chief content strategists to create and execute omnichannel digital and traditional campaigns.
• Specialties include technology, lifestyle and entertainment, consumer goods, food and beverage, real estate and automotive.
• Written nearly 1,000 published long and short-form content pieces for national and international clients including: Bevel, Base CRM, Adidas, Advertising Week, Lynda.com, Google/Google for Work, StubHub, Wingate University, Consumer Affairs, Autodesk and more.

Content Writer/Editor, BoomTown, LLC (01/2013 - 05/2014)

• Successfully managed and mentored a staff of 25+ experienced writers and editors to successfully execute over 50 persona-based, content marketing campaigns.
• Fostered and sustained a 93% accounts approval rating with all clients handled during tenure.

Online Production Coordinator/Columnist, Media General (now Berkshire Hathaway) (09/2011 - 01/2013)

• Oversaw the continuous news production cycle--with an award-winning team--for the SCNow.com web group, covering six different counties in South Carolina.
• Edited and curated video for our sister broadcast organization, WBTW, which reached nearly 300,000 homes a day.

Skills

Copywriting, Advertising, Social Media and Networking, Brand Management and Strategy, Creative Direction, Team Management, Blogging, Creative Writing, Content Strategy, Editorial Writing, Journalism, WordPress, Copy Editing, Blogging, Public Relations, SEO, SEM, Media Buying and Planning, and Influencer Marketing.

Education

BS - Communication, Media Studies - College of Charleston